Multimodal Analysis of Mie Sedaap Advertising

One of the texts has a complex meaning is advertisement, both print media advertisements and electronic advertisements. The complexity due to conveying messages in not only using language elements but also nonverbal other visual means. Therefore understand meaning, it necessary carry out multimodal analysis advertisement. This study aims Mie Sedaap Advertisements, advertisements, are that have meaning. Therefore, do discussed this paper uses theory Systemic Functional Linguistics (SFL). used descriptive qualitative method observation through video for Sedaap. data were collected from observations findings analyzed analysis, including reduction, display, conclusion. research results show semiotic system includes linguistic, visual, audio, gestural, spatial elements.